September 11, 2026 · 4 min read
Human-made music in the age of AI
AI can expand an artist’s process. The difference is still the trained ear, judgement and storytelling behind the result.
Journal
Music Branding
Building a sound that people recognise, and holding it across a campaign.
September 11, 2026 · 2 min read
Standing out between subscriptions and AI music
Music has never been cheaper or more plentiful. That is precisely why sounding like everyone else has never been easier. What to do when the budget is real and distinctiveness still matters.
September 8, 2026 · 2 min read
Music branding: how a sound becomes recognisable
Brands protect their logo, their colours and their typeface, then pick music per project at random. Here is how a sound becomes an asset instead of a decoration.